Financial literacy doesn’t have to be so… serious. With hot takes on money and Tiffany Haddish at the helm, we created an actual hotline – Hotline Cha Ching! We prompted people to call in and leave messages with their most pressing money questions, and the chance for Tiffany to answer directly.

Created in partnership with the fin-tech company Chime, the content came to life as a series of silly, semi-scripted videos and ancillary content featuring Tiffany Haddish reacting and responding to audience questions about saving, spending, and everything in between.